YIELD App announced today its partnership with the top Premier League football club West Ham United to serve as its official Digital asset wealth management partner.
Through the partnership, both YIELD App and West Ham United will reportedly create opportunities, including social media campaigns and competitions for their communities to learn and engage with each other. Notably, the competitors will allow YIELD App users the chance to experience hospitality at West Ham United home fixtures.
While commenting on the partnership, Tim Frost, CEO, and founder of YIELD App stated:
“In fact, football happens to be the most popular sport in the world, with an estimated 4 billion fans – half of the global population! This makes this partnership a great opportunity for us at YIELD App to reach a wide and varied new audience with our market-leading product as we continue to expand digital assets into the mainstream. I look forward to welcoming new users or simply those curious about the power of digital assets to our platform, which we believe is one of the most intuitive and accessible on the market.”
The partnership comes seven months after YIELD App’s public launch that took place in February 2021. YIELD App recently formed strategic partnerships with Crypto.com and Paris SAINT Germain, which have been instrumental in setting the project apart within the digital asset industry.
As a company, YIELD App has seen tremendous growth primarily due to increased tractions from the community and a vigilant team working to ensure the project’s success. Since its launch, the project has attracted over 60k users and has $400 million-plus of managed assets on its platform.
YIELD App was created to allow users to invest in digital assets and get the most from the market. Currently, the platform is offering as much as 20.5% APY. The project reportedly seeks to bridge the gap between traditional and decentralized finance.
Initially launched as Thames Ironworks, West Ham United is a premier league football club based in London, England. The club was created back in 895 but was later reformed in 1900. Notably, the club has won the FA Cup on three occasions.
Nathan Thompson, Commercial Director at West Ham United, added:
“Today, we welcome YIELD App to the West Ham United partner family. We believe YIELD App will provide our growing fanbase with education and access to some of the best investment opportunities. Our partnership will enable our fans to take advantage of these opportunities regardless of their financial or technical knowledge.”
To celebrate this partnership, YIELD App is planning to host a variety of giveaways for exclusive merchandise. When started, this program will run until June 30, 2022.