Terra Virtua, a metaverse platform, has joined Williams Racing as an official metaverse partner. The multi-year cooperation kicks off this weekend when the Formula One racing team competes in the inaugural Miami Grand Prix in Florida.
The collaboration will honor one of the most innovative and successful racing teams in British motorsport history. The alliance will attempt to offer more complexity to the fan experience on race weekends and beyond, with an emphasis on involvement.
Williams and Terra Virtua will also look into the possibility of creating digital collectibles and generative art projects that will transport Williams Racing fans into the metaverse through interactive virtual experiences.
Terra Virtua logo will feature on the car barge boards, driver race outfits, and mechanic overalls as the official metaverse partner. The Terra Virtua logo will appear on a number of team assets, both digital and physical.
“It’s a privilege to work with a British racing team with such an incredible legacy in motorsport. As progressive innovators in the space, we feel Terra Virtua has an affinity with the team. We can’t wait to get started and continue to explore further opportunities to collaborate,” says Jawad Ashraf, CEO of Terra Virtua.
James Bower, commercial director of Williams Racing, added: “Collaborating with Terra Virtua presents an opportunity to engage with the race fans of the future in an entirely new way. With Terra Virtua using Polygon blockchain, which has strong sustainability credentials, it also aligns with the team’s sustainability values.”