The world’s most popular cryptocurrency, Bitcoin, continues to gain the interest of increasing numbers of institutional investors, hence, accosting mainstream adoption.
The crypto community has welcomed NexTech AR Solutions, a leading provider of virtual and augmented reality (AR) experience technologies and services into the game of crypto.
The company has become the most recent tech company to include BTC into its list of treasury reserves.
In a bid to maximize long-term value for shareholders, NexTech AR Solutions says it has plans to buy $2 million worth of BTC and even more in 2021.
Following a new report, the company announces the big move as its initial investment in Bitcoin, claiming it reflects their belief in Bitcoin as a long-term store of value.
Commenting on the latest development, NexTech’s CEO, Evan Gappelberg, explained the big move’s intent.
“Our investment in Bitcoin is part of our new capital diversification and allocation strategy with the intent to maximize long-term value for our shareholders.” He said.
Considering the recent surge in Bitcoin’s adoption globally, the company sees it as perfect timing to make and execute such plans.
Bitcoin as an Attractive Store of Value
Bitcoin appears as an attractive store of value and has been able to win the faith of many investors and crypto enthusiasts with the impressive surge in the price of the coin. It seems as though the coin would surpass all major assets in no time.
Gappelberg further explained the company’s beliefs in Bitcoin as a long-term store of value, saying;
“This initial investment reflects our belief that Bitcoin is a long-term store of value and an attractive investment asset with more long-term appreciation potential than holding cash, which is currently yielding 0.06%.”