Adoption: Customers can now pay with IOTA in Stores that Accept Apple Pay and Samsung Pay, following Zeux Integration

Adoption: Customers can now pay with IOTA in Stores that Accept Apple Pay and Samsung Pay following Zeux Integration
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As a means of encouraging wider use, Payments and banking services app Zeux has integrated IOTA (MIOTA) for crypto payments in stores for retailers in a collaboration with IOTA Foundation. This is to be fully available in a few weeks time according to an announcement by the Zeux team on Medium.

According to founder and co-chairman of IOTA Foundation David Sønstebø, this partnership is a major step for the company that will make IOTA use more convenient.

“This partnership with Zeux will provide a significant convenience benefit for IOTA ecosystem. We are very excited about this. Now IOTA digital currency can be used as payment with merchants that accept Apple Pay and Samsung Pay. By combining existing technology with another form of currency, this is a big step forward towards the adoption of crypto for the masses.’’

Speaking on the partnership, Founder and CEO of Zeux Frank Zhou said it is an avenue to increase the adoption of the digital asset and is just the first step to giving IOTA users more financial freedom.

Meanwhile, IOTA has gained over 5% since the announcement of its integration with Zeux. this is an indication of the potential adoption this cryptocurrency stands to gain as a result of the integration which will bring it to thousands if not millions of users worldwide.

Zeux is an app of the UK origin that provides payment services. The app is to be launched in April and made available in Europe within the year and America in 2020. Its integration of IOTA is a win-win as the CEO described IOTA’s Tangle as an ideal platform for them to build their customer data Dapp.

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Tangle is a specialized distributed ledger technology that is specifically meant for the internet of things, which the IOTA Foundation’s primary mission is to support. Apart from fee-less real-time payments, the Tangle is also an open-source protocol that facilitates secure data transfer and the collection and dissemination of sensor-based and other data.

Zeux mission is to bring crypto as well as fiat micropayments to retail stores around the world through facilitating fee-less real-time payment as well as enabling integration of banking and investment services with it in one, making it a convenient way to do everything with funds without going out of the app.

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