- Bitcoin was used in tweets over 100 million times in the last 12 months.
- Twitter and Bitcoin have enjoyed a smooth relationship that heightened with the introduction of Bitcoin tipping for creators.
- Jack Dorsey, ex-CEO of the company, had an integral role to play in the asset’s popularity on the social media platform.
Twitter is often considered the unofficial home for Bitcoin maximalists, influencers, and the thriving community of believers of the asset. The number of times that the word “bitcoin” was used on the platform underscores the fact.
Over 100 Million Bitcoin Tweets
According to a chart provided by Jameson Lopp, co-founder of CasaHODL, the word Bitcoin was used just over 100 million times on Twitter. This number indicates growth that by far outstrips the figure of 2021.
“There were 101,000,000 tweets containing the word “bitcoin in 2021 – 350% the volume of 2020,” wrote Jameson Lopp.
The rise of this metric is linked to the increase in value of Bitcoin over the calendar year that saw the asset rise above $60K in Q2 and also reached an all-time high of $68,789 in November. Aside from interesting prices, there was the soaring popularity of Bitcoin influencers and thought leaders on the platform like Michael Saylor and Elon Musk. President Bukele of El Salvador often took to Twitter to announce his country’s purchases of Bitcoin and developments to millions of users.
Then, there’s Jack Dorsey, Twitter ex-CEO that made public his love for the asset class. After launching the Bitcoin emoji for the platform in 2020, he introduced the Bitcoin tipping service for creators on the platform. This had the intended effect of drumming adoption for the platform.
“I think the Bitcoin whitepaper is one of the most seminal works of computer science in the last 20 or 30 years,” said Dorsey on his fascination with the network. Since leaving his role as CEO, Dorsey has gone all the way in increasing the adoption of the asset with his company Block, formerly known as Square.
Activity on the network reached new highs following Tesla’s $1.5 billion BTC purchase and the automobile manufacturer’s acceptance of the cryptocurrency. Usage of the word increased as El Salvador adopted it as legal tender. Activation of the Taproot Upgrade and all-time highs saw the word “Bitcoin” increase on the platform.
Community members on Twitter analyze price charts, share historical facts and memes. The ecosystem has since developed its unique lingo on the platform as they keep vigil for the asset to head to the moon. While the usage on Twitter has reached new highs, Google searches of the leading cryptocurrency are in decline in 2021 from the highs of the preceding years.
Leading Bitcoin influencers in the platform include Michael Saylor, Anthony Pompliano, Roger Ver, Andreas Antonopoulos, Will Clemente, amongst others.