LBank, a major cryptocurrency exchange, recently debuted a long-awaited brand-update video on its official YouTube channel. The video provides comprehensive information about recent updates and plans. In addition to the brand reveal, a diversity video was also made available. This will launch a brand-upgrading campaign for the following two months.
The video’s 22 minutes covered a range of queries. In the video, co-founder Johnason Chen, chief operating officer Shantnoo Saxena, chief marketing officer Kaia Wang, and head of marketing MENA Abhinav Mehta discussed topics relevant to their areas of expertise. Before formally announcing the video’s release, LBank teased about the anticipated logo update on their social media platforms for a few weeks. The logo change and general style update will be implemented gradually over the next few months, according to the video.
The most significant notable change to LBank’s new logo is the distinct design in the letter B. CMO Kaia Wang elaborated on the design by saying, “It’s actually a simple typography logo with just the word LBank instead of the old shape we had. The new logo is more flexible and classy and can be used in more diverse settings. We’re still our dedicated and professional selves, now upgraded and stronger. The B looks a bit like a match where you can create light, a strain of DNA that symbolizes life. It could also be seen as a vertical sign of infinitas, which represents the limitless possibilities of metaverse and crypto verse. So it’s generally a symbol of creation, knowledge, and infinitas.”
Wang also touched upon topics such as globalization and localization in LBank’s Marketing plans. “We’re building a truly global team. We look for talents who understand local markets very well and can help us shape and communicate our brand locally and shape our offerings according to the specific markets. As we hope to get closer to our users, we want to be seen as one of the best options for local users regarding digital assets.”
LBank has taken an aggressive, community-oriented, education-based approach in developing markets, according to Saxsena. “ If cryptos were to go mainstream, it must only be through education. ” Saxsena later added in the video. Grassroots was the word Head of Marketing for MENA Abhinav Mehta used. “Our community managers are our eyes and ears on the ground. And from there, we started connecting with people through events. They come, have a bit of networking, and then we discuss LBank. Slowly, we started understanding what the users would want in a crypto exchange. ” said Mehta.
The video also announced new products and services LBank will provide, such as easy strategy trading tools. When asked what new services are on the way, Co-founder Johnason Chen stated, “We have a new lending product. Users can use their bitcoin or Ethereum to lend USDT or any other tokens. This product has been launched on LBank on the new website, LBank.com. We will also provide a strategy trading centre. ” Chen discussed the new strategy trading centre and plans for more derivatives products.