Juventus FC, one of Italy’s most storied football clubs, has announced a partnership with Instant Casino, a rapidly growing crypto online casino.
This collaboration positions Instant Casino as Juventus’s regional betting partner in Europe, offering a fusion of top-tier football and innovative online gambling experiences.
Tiziana Di Gioia, Juventus’s Chief Commercial Officer, expressed her excitement about the collaboration, stating, “We are delighted to welcome Instant Casino to the Juventus family. This partnership represents an exciting chapter for both our club and our fans. Instant Casino shares our commitment to excellence and innovation, and we are confident that together, we will create unforgettable experiences for our supporters.”
The partnership is poised to enhance the visibility and appeal of both brands significantly. Integrating Instant Casino’s branding into the Allianz Stadium’s LED system is just the beginning for Juventus. The casino will offer Juventus fans special betting odds, exclusive contests, and opportunities to win official jerseys and match tickets, further driving fan engagement.
Greg Turner, Head of PR at Instant Casino, echoed Di Gioia’s sentiments: “We are honoured and excited to partner with the iconic Italian club Juventus. We look forward to working with Juventus, which has a rich history and has won countless trophies both domestically and in Europe. At Instant Casino, we will continue to disrupt the market with our simplified casino and sportsbook products while also offering our players the fastest experience in the business.”
Despite being a relatively new entrant in the online gambling market, Instant Casino has rapidly gained recognition for its instant payout system and superior customer experience. The platform’s strategic partnerships, such as the one with Juventus, have been pivotal in its swift rise.
Moreso, a recent Techopedia report ranked Instant Casino among the top online casinos in Norway, highlighting its impressive customer retention and attraction rates, driven by features like attractive cashback bonuses, fast cashouts, and higher bet limits.
The collaboration comes when sports betting sees a significant uptick in engagement and viewership. According to a Variety Intelligence report, betting on sports has increased fan engagement, with 37% of football fans in 2022 expressing interest in sports wagering. Teams that have embraced betting partnerships have noted substantial growth in their fanbase, a trend Juventus hopes to capitalize on with this new alliance.
Instant Casino’s commitment to offering a tailored experience for its users, accepting both fiat and crypto payments, and providing localized payment options sets it apart in the competitive iGaming industry. The casino’s portfolio includes games, sportsbooks, and mega ways, regularly updated to keep the gaming experience fresh and exciting for its users.
Per the announcement, this partnership is a commercial deal and a strategic alignment of two brands dedicated to providing top-tier entertainment and engagement. Juventus fans can look forward to a richer, more interactive match-day experience. At the same time, Instant Casino continues its trajectory of disrupting the online gambling market with innovative and user-friendly offerings.
