The world’s third most popular cryptocurrency exchange, Bybit, upped the bar for user experience (UX) in cryptocurrency trading by taking home many honours at the prestigious International Forum (iF) Design Award 2023.
Bybit received the iF Gold Trophy from an iF jury of 88 international, independent design experts. Two Bybit UX features and products in the UX category have received recognition:
- To encourage openness and justice in the emerging realm of digital finance, Bybit Copy Trading is an in-app cryptocurrency trading solution with a human touch.
- Crypto Strategy Creation is a tool for making decisions that will assist users in developing and customizing trading strategies and navigating the difficult market for digital assets.
The cryptocurrency exchange adheres to the precise design ethos. Bybit’s designs successfully represent product features and functions, allowing users’ attention to flow naturally to crucial messages. This is accomplished through the use of font type, iconography, consistency, space, and color palettes. The jury has recognized Bybit’s dedication to enhancing user journeys through simple and straightforward design at the most prestigious awards in the design sector.
The iF Design Awards have honoured top designs with integrity since 1953, making it one of modern history’s oldest and most prestigious independent design institutions. On May 15, 2023, at the Friedrichstadt-Palast in Berlin, Germany, was the iF Design Award Night 2023.
Bybit declares “Listen, Care, Improve” as its corporate motto, stressing its dedication to ongoing investment in user experience and customer assistance. Digitally native crypto service providers serve as the industry’s cornerstones, and digital goods and experiences heavily influence consumers’ preferences. The well-known cryptocurrency exchange recently celebrated reaching 15 million users.
“We are proud to have emerged as winners in this year’s cutthroat competition. This is a record year for us in elevating user journeys, and our efforts were recognized by the gold standard of UX design that is the iF Awards,” said Derek Wang, Senior Product Design Manager at Bybit.
“We want the Bybit experience to not only feel good, but also feel right. The platform should be intuitive, easy to use, and easy to love. We are in the business of supporting millisecond decisions in an information-rich environment, and people’s assets are at stake. As designers of interfaces and experiences, our job is to remove as much friction as possible and create a seamless end-to-end product journey capable of standing up to the scrutiny of even the most demanding user,” he said.