French gaming giant Ubisoft has begun prepping up for its upcoming NFT game feature. The company made this disclosure during its latest open call last week, where it explained how the NFT feature would give players the opportunity to earn NFT and crypto rewards for successfully completing levels of play.
During the open call, the company also reported that it had exceeded its €340million Q2 booking target by over €52.1million, attributing most of its success to the highly engaging Assassin’s Creed franchise which has become its 2nd all-time highest performing best selling game.
What is the play-to-earn feature?
Play-to-earn has become one of the biggest emerging features in the gaming industry over the last four years. Following the recent development of blockchain technologies and ultra reality experiences like the metaverse which has made gaming experience immersive and decentralized payment options realistic, Ubisoft is looking to reward die-hard gamers with cryptocurrencies for spending most of their time in what was before known as an addiction.
Three of the biggest play-to-earn games already in circulation are Axie Infinity, Decentraland, and Sandbox. Axie draws inspiration from the Japanese anime game Pokemon and enables players to use Axie (AXS) tokens for a broad range of functions from battling, trading, and staking during gameplay. Axie is currently listed on Binance and can be exchanged for other cryptocurrencies. To get a new Axie, users have to gather an appreciable number of special ERC-20 tokens known as Small Love Potions (SLP).
The self-acclaimed Minecraft killer, Sandbox, is next on the list.
Sandbox operates more like a virtual parallel marketplace and creation platform for gamers. The Animoca-developed game functions like an ecosystem where users can creatively develop, own and trade their own digital creations.
With its decentralized governance system (DAO), users can also actively participate in the decision-making process of game development. There is a finite supply of approximately 166,000 LAND and three billion SAND — the two ERC-20 networks which are native tokens used on the Sandbox platform.
Decentraland completes the trio as one of the earliest play-to-earn definitive games. Since 2017 when the game was launched with the help of a multi-million dollar ICO, it has continued to deliver an excellent user experience as a virtual parallel universe. On Decentraland, users can develop any virtual project and modify it to become sellable. Decentraland runs on two native ERC-20 tokens, MANA and LAND, which can be used to pay for any purchase on Decentraland. One of its highest-grossing in recent times, according to Reuters, is a parcel of land sold for $0.9 million back in June.
With a projected grossing of approximately $270 billion over the next four years, the world of gaming is taking advantage of high-speed technologies to become increasingly inventive with live multiplayer functions like first-person shooter (FPS)and the live online battle multiplayer function, MOBA. Platforms like Epic have expressed interest in partnering with gaming companies that are already developing such features on their game.