The Trump family is heavily invested in the digital currency sector, but a disturbing pattern is emerging among their backed companies, with virtually every initiative they have pushed appearing as a poorly managed enterprise headed for default. The Trump-backed projects include DeFi Project World Liberty Financial (WLFI), American Bitcoin Corp. (NASDAQ: ABTC), TRUMP and MELANIA memecoins, as well as an assortment of NFT collections.
The President’s family has reportedly pocketed more than $1 billion from these investments that are now in deep loss-making territory. Critics have consistently argued that the Trumps are engaged in shady mechanisms that allegedly include pump-and-dump regimes, insider trading, and fraudulent business practices.
Let us take a look at each Trump crypto company individually:
World Liberty Financial (WLFI)
WLFI was the flagship DeFi platform launched by Eric Trump and his father’s chief Middle East negotiator, Steve Witkoff, in the middle of the 2025 market boom. Initial token sales raised as much as $550 million, which eventually ballooned to $1.2 billion by early 2026, with the Trumps entitled to 75% of the revenues. This new cash cow in the crypto sector proved much more profitable than Eric Trump’s prior conventional business dealings.
However, the WLFI token has taken a major hit during the last 6-7 months, after peaking at $0.33 in September 2025. The cryptocurrency now trades around $0.08, reflecting a roughly 76% decline (with recent reports citing up to 80% losses amid controversies over token unlocks and collateral use).
American Bitcoin Corp. (NASDAQ: ABTC)
This is another Eric Trump investment and a major mining initiative in the country. The firm went public in 2025 and has built a treasury exceeding 7,000 BTC in the process. However, the company’s stock has crashed by 94% recently following a $59 million deficit in the last quarter of 2025.
Eric continues to promote his mining firm on social media, but there are a few serious backers of the company, and he may likely be forced to sell off his BTC stash to continue operations or settle the company’s losses. However, ABTC is not the only BTC treasury to incur major losses, as other organizations have tried and failed.
TRUMP and MELANIA Memecoins
Donald Trump launched his flagship memecoin, $TRUMP, on January 17, 2025, shortly after his inauguration, and his wife followed suit with MELANIA soon afterward. $TRUMP rocketed to an all-time high of $73–$75 within days before crashing 99% to $0.11 in the ensuing months. Currently, it is at a 96% loss, valued close to $2.8.
MELANIA also followed $TRUMP’s initial success, rising to $13.73 on January 20, 2025. Market capitalization briefly exceeded $2–6 billion during this period of euphoria. However, the token was eventually reduced to a fraction of its value, stabilizing in a narrow range near $0.10–$0.11, reflecting a staggering 99.25% loss from its All-time High.
The Future
The Trump family’s various crypto firms are down to a fraction of their peak value, showcasing a textbook failure of celebrity-backed digital assets and add little in value to the blockchain ecosystem.
